Fibredex®The gap, in a day you know
Seven in ten Indians do not reach their daily fibre. Not because they eat badly, but because the foods a normal day is made of carry almost none. Build the day below, see the gap, then fit FIBREDEX® in and watch the same day close it.
Tap what a normal day looks like
Each tile shows the fibre that food carries today. Then press the button: every packaged food gets one FIBREDEX® fibre fitted in, chosen for that food, and nothing on the plate changes. Home-cooked dishes stay exactly as they are.
Your day
Fibre values are typical figures for an average serving, rounded. The 30 g target is a working figure: ICMR-NIN recommends about 40 g per 2,000 kcal; WHO advises at least 25 g a day. Fitted grams are realistic use levels for each fibre in that food, not a specification.
What is moving, with the source
Twenty-four signals across six themes, updated October 2026. Every card names its source, and where the figure comes from a brand-sponsored study it says so. India-specific signals are marked.
Search and social
Google searches for dietary fibre peaked in 2026
Google Trends, Summergeist report, 2026"fibermaxxing" searches in 90 days
Google, summer 2026views on #fibermaxxing
TikTok, 2026of US consumers want to try fibermaxxing; 42% read "high fibre" as healthier
Datassential, January 2026Gut health
of consumers worldwide call gut health very important; 44% link it to energy, skin and immunity
Innova Trends Survey, 2025say health impact always or often decides what food and drink they buy
GlobalData, 22,613 respondents in 42 countries, Q4 2025of Indian consumers report digestive issues; 77% would pay more for a health benefit
BENEO and InSites, India, n=1,015of Indian families report digestive health issues; 77% of mothers call it extremely important
ITC-linked survey, 2025The fibre gap
Indians fall short of their daily fibre need; women more often than men
ITC Aashirvaad Fibre Meter, self-reported, 2021 to 2025of urban Indian adults misjudge how much fibre they need
PepsiCo India, Euromonitor and IIMR, 1,250 adults, 2026say convenient, credible fibre options are missing from the shelf
PepsiCo India, Euromonitor and IIMR, 2026a day is what most people worldwide eat, against 25 to 29 g recommended
Reynolds et al, The Lancet, 2019Weight management and GLP-1
of US adults are on a GLP-1 drug, double the share 18 months earlier
KFF, November 2025of GLP-1 users put fibre and digestive support first when they shop; protein 26%
Tastewise consumer survey, 2025is the biggest unmet need for people coming off GLP-1 drugs
Tate and Lyle, 500 North American users, 2025and 20 g protein in one yoghurt: the first big GLP-1-aimed dairy launch
Lactalis :ratio Pro-Fiber, November 2025Sugar and regulation
on sugar-sweetened drinks in India since 22 September 2025
56th GST Councilof a leading Indian bottler's sales now come from low or no-sugar drinks
Varun Beverages, January to June 2025for high sugar, salt and fat proposed by FSSAI; the Supreme Court reserved judgment in September 2026
FSSAI, Supreme Court of India, 2026as a positive nutrient in India's draft front-of-pack star rating
FSSAI Indian Nutrition Rating draftLaunches and market
more food and drink launches with a gut-health claim in a year
Innova Market Insights, 2025fibre-benefit launches are baby and toddler products; dairy, cereals and soft drinks follow
Innova, Oct 2022 to Sep 2025global prebiotic ingredients by 2033, growing 10.4% a year
Straits Research, 2025a year: India's prebiotic ingredient market; prebiotic supplements growing 17.5%
IMARC, 2025 estimatesWhat a label can say
The thresholds that turn fibre into a claim, and where each of the five is recognised. Summaries as of 2026; confirm the live text with the JJD regulatory desk before printing.
FSSAI nutrition claims
Food Safety and Standards (Advertising and Claims) Regulations, 2018, Schedule I
| Claim | Solids | Liquids |
|---|---|---|
| Source of fibre | 3 g per 100 g | 1.5 g per 100 ml |
| High in fibre | 6 g per 100 g | 3 g per 100 ml |
| Low sugar | 5 g per 100 g | 2.5 g per 100 ml |
| Sugar free | 0.5 g per 100 g | 0.5 g per 100 ml |
Liquid thresholds for "high in fibre" and "low sugar" follow the usual half-of-solids convention; verify against the Gazette text for your category. A fibre claim counts all dietary fibre in the product, from the recipe and from FIBREDEX®.
Where each fibre is recognised
Prebiotic and dietary fibre status by regulator
| Fibre | FSSAI | FDA (US) | EU |
|---|---|---|---|
| Inulin | Listed prebiotic | Dietary fibre | Fibre, bowel claim at 12 g |
| Polydextrose | Listed prebiotic | Dietary fibre, 1 kcal/g | Fibre, sugar-replacer claim |
| Resistant dextrin | Permitted, 2022 regs | Dietary fibre | Fibre, sugar-replacer claim |
| XOS | Listed prebiotic | Not on fibre list; GRAS to 2.4 g | Novel food, use caps |
| GOS | Listed prebiotic | Dietary fibre | Fibre; infant formula to 0.8 g/100 ml |
FSSAI entries refer to the prebiotic schedule of the Health Supplements and Nutraceuticals regulations (2016, re-issued 2022). FDA entries refer to the June 2018 dietary fibre guidance. EU entries refer to Reg. 1169/2011 and the authorised health claims register.
Close the gap in your product
Tell us the food and the claim you want. We will fit the fibre, run it in the lab and send a sample.